Altoona, IA – The Iowa Horsemen’s Benevolent and Protective Association (Iowa HBPA) announced today the engagement of Corey Johnsen, President of CJ Thoroughbreds, and Damon Thayer, President of Thayer Communications & Consulting for a consultancy focused on securing the future for horse racing and breeding in Iowa.

The partnership will focus on crafting a roadmap to sustain and grow the state’s equine industry. Both consultants will assist the Iowa HBPA in strategic meetings with stakeholders such as Prairie Meadows, Iowa Racing and Gaming Commission (IRGC), and Iowa Thoroughbred Breeders & Owners Association (ITBOA) promoting policies that support racing, breeding, and economic vitality across Iowa.

“This is a pivotal moment for Iowa racing,” said Iowa HBPA Executive Director Jon Moss. “Damon and Corey bring the expertise, relationships and track record necessary to help us craft and implement a plan that strengthens our industry, protects Iowa-bred interests, and positions us as a leader in the Midwest.”